You don’t have to give the shirt off your back to help the poor. Thanks to international social enterprise Feed Apparel, buying just one “fashionably social” shirt, top or hoodie for yourself can help feed poverty-stricken people in India and England for weeks.
Two lines of clothing from Feed Apparel, founded in 2018 by social entrepreneur Patrick Sylvester, are dedicated to feeding the hungry. For every item sold in the company’s Feed Classic line, the company provides nutritious food to a person in need in India for a month, thanks to a partnership with the well-known charity, Feeding India. Items sold from a new line called Feed LDN supplies three meals to three people in London in coordination with Foodinate, a Manchester social enterprise.
Feed Apparel’s line of menswear includes T-shirts, hoodies, vests and joggers. The women’s line consists of tops, vests, sweatshirts, hoodies, and joggers. The garments are manufactured using sustainable techniques, including “full traceability of all fibers and a focus on recyclable materials,” according to UK business publication Business Quarter (BQ).
In addition to the new relationship with Feed Apparel, Foodinate partners with restaurants throughout the UK to provide a free meal to food-insecure individuals for every meal purchased by a customer. The meals are served by various charities, including homeless shelters and soup kitchens. The organization has fed more than 50,000 meals to people in need, according to its website.
Feeding India combats food waste and, through requests via its mobile app, diverts good extra food to donation centers that help people in need, especially children, the specially abled and the elderly.
A 2017 report found that 27 percent of Londoners live in poverty. “We live in the seventh richest country in the entire world, and yet so many people are going without,” Caroline Stevenson, founder of Foodinate, has said. “I wanted to create a link between the two sides of the same coin, enabling local businesses and local people to help those in need in their own community. It’s about making a sustainable, scalable impact on a huge issue but in a really simple way.”