Rollins College’s Department of Social Entrepreneurship Enlists Students on T-Shirt Campaign

When you’re looking to deliver a message to the masses, say it with a T-shirt. That’s the idea behind a contest sponsored by the Department of Social Entrepreneurship at Rollins College in Central Florida.

Rollins already has earned global recognition for its Social Entrepreneurship program, the first to be accredited by AACSB International, a nonprofit association that brings together educators, students and businesses to develop the next generation of leaders. AACSB accreditation ranks the department among the elite—less than 5% of business programs around the world attain it.

Now Dr. Tonia Warnecke, the George D. and Harriet W. Cornell Chair of Social Entrepreneurship at Rollins, wants to spread the word about the innovative program campus-wide as well.

The department has challenged students to design a T-shirt that captures the essence of the program, Warnecke said. “In addition to coming up with a great slogan and design, we decided to have the contest as an opportunity to engage students in the social entrepreneurship major and minor,” she added. “It is important for students in the major and minor to be part of a community and to feel connected to the program they are enrolled in. It also gives them the chance to think critically about how they want to raise awareness of social entrepreneurship as well as share the opportunities provided by their major with others.”

It’s no secret that young people appreciate the fashionable simplicity of logoed T-shirts that express their interests and passions. “Students love having T-shirts displaying the programs, clubs, organizations, and sports they are involved in,” Warnecke said. “In addition to being fun and rewarding, the contest is a way for students to further develop their creative design and marketing skills.”

The contest launched on February 13, and the deadline for submissions is March 1, although Warnecke said the department may decide to extend the deadline as midterms approach. “We received our first submission the day after the contest launched, and I have received email inquiries from several students about the contest, so students are excited about it!”

Warnecke earned her bachelor’s degree from Rollins College and returned as a faculty member after receiving her masters’ degree and Ph.D. She co-developed the school’s Social Entrepreneurship major and minor at Rollins College in 2013, according to her Chair’s Message on the Department of Social Entrepreneurship’s website.

“In our global economy, thinking about business as a tool for social change has never been more timely,” Warnecke wrote in the Chair’s Message. “In the aftermath of the Great Recession, and in a society where environmental degradation and socio-economic inequalities are becoming more serious every day, social entrepreneurship helps students hone their skills of leadership, innovation and creativity and fully engage in their communities—local and global—as they apply business skills in novel ways.”

To learn more about the Social Entrepreneurship program at Rollins College, read the department’s mission statement here.

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