It is the fall of 2021. We hoped the pandemic would be defeated by now, but 20 months later, we are still staring it down. From here to the finish line, what should leaders and communicators be saying to our constituents, and how should we do it? Our words and actions must move our organizations forward. This episode of The Hope Shot, titled “Be More Intentional with Words,” delivers much-needed counsel from Jill Strickland Luse, Chief Communications Officer for Atlanta Habitat for Humanity.

Hosted by Sullivan Foundation alumnus Ira Jackson, the Hope Shot video series was launched by Perfect Image in June 2020 in response to personal, professional and organizational challenges imposed by COVID-19 and racial unrest. Get insights from more luminaries at:

The Hope Shot with Jill Strickland Luse from Perfect Image on Vimeo.


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