The word “sustainability” gets thrown around super casually in 2020 – by both small and big companies. But what does it really mean to be sustainable? How can you differentiate between greenwashing and true environmentally forward practices?
In this Ignite Masterclass filmed on September 23, 2020, entrepreneur Arshiya Kherani of Sukoon Active defines sustainability and applies those principles to product design and development practices. She shares a deep dive case study in eco-friendly textiles through her work leading Sukoon Active.
